Newsroom lessons for local businesses
Nine years in TV news taught me what makes a story land, what makes people trust you, and why most marketing gets ignored. I write it all down here.
What TV Reporters Actually Look For in a Press Release (From Someone Who Deleted Hundreds)
Former TV news anchor Mike Miller explains what makes reporters open, read, and act on a press release — and why most get deleted in seconds.
Read the article3 Things I Learned Interviewing Sheriffs, CEOs, and Disaster Survivors That Apply to Your Business
Nine years of newsroom interviews taught Mike Miller how people communicate under pressure — and what small businesses can steal from that.
Read the articleWhy Most Small Businesses Get Ignored by Local News — and How to Fix It
It's not that local news won't cover small businesses — it's that most pitches give them nothing to work with. A former anchor explains the fix.
Read the articleA Local Business Owner's Guide to Getting Covered by Suncoast-Area News
How businesses in Tampa, St. Petersburg, Bradenton, and Sarasota can pitch local news with a community angle — advice from a former TV anchor.
Read the articleMarketing Lessons for Bradenton’s Small Businesses
Practical marketing habits for Bradenton, FL small businesses: community visibility, a strong Google profile, and a clear, human voice.
Read the articleGoogle Business Profile Mistakes That Are Costing You Customers
Your Google Business Profile is often your real first impression. These common mistakes quietly send customers to competitors — here's how to fix each one.
Read the articleHow to Handle a Bad Review Without Making It Worse
A bad review feels personal. Handled wrong, it becomes a crisis. Here's the crisis-comms playbook a former journalist uses for small businesses.
Read the articleWhat a Free Strategy Call With a Marketing Agency Should Actually Look Like
Free consultations are often disguised sales pitches. Here's how to tell a real strategy call from a trap — and what you should walk away with.
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